I arrived in Indianapolis in July for the Brickyard 400.
It was as hot as the wasteland ever could be. All that was missing was sand, some Warboys and a ride to Thunderdome.
The mainstage event was the race, of course, where our MadMax sponsored car driven by Eric Jones was set to compete. But we still needed a stop-off for the fans to immortalize the epic day.
3,000 lbs. of sand later in the middle of a grass field… we had built our Wasteland Waystation.
The locals helped us pitch our tent and we outfitted actors in custom-built costumes to resemble characters from the newly released MadMax Video Game.
A custom-wrapped MadMax truck carried the most precious cargo and the star of the show across the country to us, maximizing the IP visability throughout every aspect of the event.
And it delivered to our waystation the actual, driveable, MadMax car from the Warner Bros. movie.
Fans were able to pick out costume gear and step into our Wasteland greenscreen photoshoot that dropped them into a hell-fire backdrop pursued by Warboys on all sides
The best part… an advertising legend that lives on in the metaverse Valhalla forever…
